Helping media companies to monetise the New TV
The Videoplaza platform enables media companies to monetise their video content regardless of where and how it is consumed. Whether, selling in-house or using ad networks, on your sites or if syndicated, in the browser or on any other platform and device, Videoplaza can help you manage and control your inventory.
Ad formats – Follow standards and innovate
Videoplaza Format Family™
Whether you want to follow industry standards or innovate, Videoplaza offers you maximum flexibility for working with ad formats. We are strong advocates of standards and have invested heavily in VAST and VPAID, understanding they are key ingredients in the evolution of our ecosystem.
We believe there is also clear value in being able to offer premium and interactive formats. VP Premium Formats can help you:
- Be perceived as a more innovative, proactive and exciting publisher by your clients
- Differentiate from your competition
- Generate higher yield on your inventory
 |
View Demos | ||
| Videoplaza Format Family | Linear | Non-linear | External |
| VP Standard Formats | Pre-, Mid- & Postroll | Overlay | Companion banner |
| VP Premium Formats | VP Ad Selector, VP Takeover | n/a | n/a |
| Format Partners |    |
||
| VP Custom Formats | Based on clients’ needs | ||
VP Standard Formats
Our VP Standard Formats are pre-, mid-, postrolls and overlays in different variations. These can be static or contain interactive elements. They can be booked as sponsor bumpers and with combined display elements like companion banners outside the video player. These formats are the obvious choice for long form content and are available on all devices.
VP Premium Formats
Offering true interactivity, engagement and impact, VP Premium Formats empower your sales team to bring something extra to the table. Used in the right way, these formats will generate higher yield and differentiate you from your competition.
The VP Takeover is highly impactful – a traditional linear ad, which takes the standard preroll or midroll and raises the impact by taking over the full screen when the ad is showing. Carefully capped, this format drives engagement and gives the advertiser a premium position.
The VP Ad Selector delivers great user experience – giving a user the option to select which advert they want to watch. Users select from between 2-6 ads from different campaigns. This format enables increased brand recall and generates real user choice and engagement.
Format Family Online Demonstration
Touch and feel our formats here.
Working with Format Partners
In addition to offering our own formats, we work with best in breed format partners, including Innovid, InSkin and Brainient. Our native VPAID support keeps the doors open should you want to work with a 3rd party.
Industry Standards
The Videoplaza platform is compliant with the leading video advertising industry standards – VAST and VPAID, ensuring we can deliver interoperability between different ad serving technologies and video players.
VP Custom Formats
Innovating around new formats is challenging – this requires significant technical work, QA, and education. The Videoplaza platform with its flexible Ad Player architecture can dynamically deliver new formats without impacting your development team or your high priority internal projects. We’d love to talk to you about format innovation and how you can get even more creative with your inventory.
To discuss your format needs, please contact sales@videoplaza.com.
Reach more screens
The Videoplaza platform is built for a multi-device world, where the same content and ads appear on multiple screens, in multiple environments. No matter where your content is viewed, we make sure it’s monetised.
Videoplaza serves ads on all major devices and platforms. The decision engine understands different devices, platforms and their capabilities facilitating workflow while making campaign delivery more efficient. We also provide video player plugins for Flash, HTLM5 and Silverlight as well as SDKs for mainstream mobile application platforms enabling robust and future proof integration.
Supported devices and platforms:
- Flash, Silverlight, HTML5 (on demand & live)
- iPhone & iPad (iOS)
- Android devices
- Blackberry
- Tablets (Galaxy etc)
- Smart TVs (Samsung, Sony etc)
- IPTV Platforms (Free, SFR, YouView etc)
- Gaming consoles (PS3, Xbox etc)
Increase your audience
Syndication and aggregation of video content open up a huge range of business opportunities, as well as challenges – retaining ownership of your content is paramount.
Videoplaza helps you manage ad policies, sales rights and complex rules around how specific content or sites should be monetised. The platform also supports specific content and distribution partner reporting, making sure revenues are split according to your agreements.
Make the most of your content
Your content is precious. Making the most of it is becoming increasingly important and complex. The Videoplaza manager provides a wide range of tools, features and data insights built specifically to solve the challenges around monetising video, regardless of where it is being consumed.
The Videoplaza platform enables you to optimise campaign performance, improve user experience and most importantly increase revenue from your content.
Videoplaza allows you to:
- Manage ad rights setting across syndications sites, devices and platforms
- Manage ad rules for your content and content partners
- Manage ad breaks with broadcast-like functionality
- Dynamically optimise ad policy settings to maximise yield
- Get accurate forecasts on your video inventory
- Manage campaign delivery and capabilities across multiple devices
- Get insights through a real time dashboard
Scale your integrations
As the world of video becomes more complex a dynamic and scalable approach to ad serving and video integration is required.
The Videoplaza Adplayer minimizes development, maintenance, and the need for upgrades.
Fully compatible with Flash, HTML5 and Silverlight, the Adplayer gives you a future proofed set up, keeping maintenance to a minimum and while offering a rich set of functionality.
Simply put:
the Adplayer forms a layer on top of the player allowing you to use our backend for complicated decisions such as:
- Ad break planning
- The ad sequence – first and last in break
- Avoiding repetition and clashes
- Combination of ad formats
The Adplayer is pre-integrated in most leading platforms. Where the Adplayer is not integrated, ads can be served using the VAST and VPAID standards.