Excited to launch our new Videoplaza Format Family™
December 14, 2011
Today, we are very excited to announce the launch of our new Videoplaza Format Family™. We are also launching two new premium formats, the VP Takeover and the VP Ad Selector.
Find more info on our product page or play with the formats on our new demo site.
Here's our press release in full.
The Videoplaza Ad Format Family brings new flexibility to the online video market
Addresses growing need for differentiation amongst publishers
London, UK, 13 December 2011: Videoplaza, the leading sell side ad management platform for video, has today announced the launch of two new interactive advertising formats, VP Takeover and VP Ad Selector as it extends its Ad Format offering. These new formats address the growing demand for premium ad formats that go beyond standard pre-roll and overlay offerings. The company has also established a strategic partnership with ad format specialist Innovid, to bring a new layer of interactive ad formats to Videoplaza’s Partner Format offering. The Videoplaza Format Family™, including VP Standard Formats, VP Premium Formats, VP Custom Formats and Format Partners, is designed to cover all aspects of publishers’ ad format needs and help maximise revenue opportunities.
Today, the majority of advertising spend lies with trusted formats such as pre-rolls, overlays or companion ads. However interactive formats are becoming increasingly compelling to publishers as they need to differentiate in an ever more developed and competitive market.
The Videoplaza Format Family™ contains:
VP Standard Formats include pre-rolls, mid-rolls, post-rolls, overlays and companion banners.
VP Premium Formats create an interactive and engaging experience for the viewer. The VP Takeover is similar to a traditional TV spot in that it takes over the full screen when the ad is showing, while VP Ad Selector allows a viewer the option to select which advert they want to watch, with a range of 2-6 different adverts to choose from. Both formats can generate a higher yield and provide a premium position for the advertiser.
VP Custom Formats is a service enabling publishers to offer and serve unique ad formats without impacting their high priority internal development projects.
Format Partners provide Videoplaza clients with the flexibility to work with best of breed ad format specialists such as Innovid.
“The standard formats are understandably dominating the market, however increasingly publishers want to differentiate.” said Sorosh Tavakoli, CEO of Videoplaza. “As a platform provider we want to empower our clients with a comprehensive solution that lets them tailor the best offering for their advertisers, be it standard or premium formats. Looking across our client base and the market we believe the opportunity for premium formats will more than double next year. The entrance of Innovid in the European market will continue to fuel the growth.”
The Videoplaza Format Family™ complies with key video advertising industry standards including Video Ad Serving Template (VAST) and Video Player-Ad Interface Definition (VPAID), to ensure seamless integration between different ad serving technologies and video players. Support for these standards keeps clients’ options open, enabling them to work with third parties and avoid lock in to proprietary technology.
“Working with the world’s top brands, we’re noticing a definite shift in the way that online video is perceived. It’s no longer seen so much as a way to achieve reach and build awareness, but to create a much more compelling and engaging brand experience for the target audience. Our strategic partnership with Videoplaza will help us to reach even more publishers and allow our users to be even more effective in adding interactivity into the video advertising mix. We are very excited about growing the immersive video opportunity together,” said Zvika Netter, CEO, Innovid.
Today interactive formats offer significantly higher engagement levels than traditional pre-roll click-through rates, signifying a shift in the way customers engage with video advertising in the new IP delivered TV world. Innovid’s interactive inRoll for example delivers an engagement rate of 2.25%, compared to a click through rate of 0.61% for a normal pre-roll, delivering an uplift of 368% in engagement[1].
AdVideum, the leading French video ad network, works with Videoplaza to fulfil their format needs.
“Being the exclusive partner of over 200 premium media publishers with 80 million video streams per month, AdVideum is constantly innovating to offer interactive and original video formats to enhance publishers' inventory and better address advertisers' needs” said Julien Leroy, founder and president of AdVideum. "Videoplaza’s Format Family enables us to harness the power of standard video formats, whilst also enabling us to differentiate with premium formats like the VP Takeover"
[1] Data was provided by Innovid.
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